From their beginning in 1946 Accurist watches have been about precision and lasting value. They guaranteed quality and soon became a brand representing the British lifestyle. Understanding that classic design and fashion can represent one brand, Accurist watches developed the “Old England” look as well as the big, brightly coloured watches that became the symbol of the swinging 60’s along with miniskirts and the Beatles.
Not only in fashion but in quality too it was the first watch company to promote the 21 jewel lever-movement and in the '70's changed from LED technology to LCD to become the watch chosen as the official watch for the pilots of the Concorde. Through brand awareness the Accurist became associated with "Sunday Night at the London Palladium" and later John Cleese in award winning advertising that established Accurist as the top British timepiece. In 1993 they provided the Royal Observatory at Greenwich with an Atomic Clock and became associated with the most accurate time in the world. Today, with British Real Time.com Accurist is again the leader in the field and understands that people focus more on what the do with their time rather than being a slave to it.
Accurist watches always have a British classic style as well as a trendy fashionable design that is ahead of it's time. The latest men's watches include the MB1300. It has a black face with Swarovski crystals around it, three dials for accuracy to the 10th of a second plus day and date and is water resistant to 100M. The stainless steel and black ceramic band is very sophisticated. There is a wide variety of sports and dress watches including the MB808B with gold tone bracelet and elegant clear black face with a tiny date window and the same style in stainless steel. The MB819B is a stainless steel chronograph with layered dials. A very well designed and attractive watch for casual as well as dress occasions that comes with a racy yellow or aqua blue highlights.
For ladies there is a whole section of watches that combine the precision of an Accurist with the look of jewellery. LB1292 gold tone with Swarovski crystals is a semi bangle watch and also comes in sliver tone. There is a rectangular bezel LB1332P with Swarovski crystals and a mother of pearl dial in both silver and gold tone. LB1643BP is a very elegant sports watch with Swarovski crystals as well as a black mother of pearl dial and three dials with day, date and 24 hour time. This stainless steel watch is water resistant up to 100 M and has the same 3 year manufacturer's guarantee that all Accurist watches have.